Play anytime, anywhere - on VH1, DVR, VOD, and VH1.com... Viewers today, more than ever, are watching TV time-shifted. To address this behavior, VH1 crafted this SocialTV experience exclusively for Mob Wives, a show we know has a significant time-shifted audience.
Before a big moment in an episode, viewers are prompted to ‘Shazam’ the show, and, once synced, a game board is presented that allows fans to play along with both episode-specific and evergreen games. Games will include ‘Which Mob Wife Are You?,’ ‘Trigger Finger’ (where viewers track the number of ‘F-bombs’) , and ‘The Beef-o-Meter.’ The Shazam integration also gives viewers the ability to browse music featured from the show and seamlessly purchase it on iTunes or Google Play.
Engagement has continued throughout the L+3 window, adding an incremental 62% of interactions to the Live/Same Day stats over the first two weeks. This is exactly what we’d hoped to see – people engaging when they watch.